[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.csacek.cz\/co-jsou-to-cookies-a-k-cemu-slouzi\/#Article","mainEntityOfPage":"https:\/\/www.csacek.cz\/co-jsou-to-cookies-a-k-cemu-slouzi\/","headline":"Co jsou to cookies a k \u010demu slou\u017e\u00ed","name":"Co jsou to cookies a k \u010demu slou\u017e\u00ed","description":"V\u011bt\u0161ina z n\u00e1s tr\u00e1v\u00ed na internetu st\u00e1le v\u00edce \u010dasu s t\u00edm, jak se roz\u0161i\u0159uj\u00ed jeho mo\u017enosti. Vyu\u017e\u00edv\u00e1me jej dnes ji\u017e nejen k z\u00e1bav\u011b, ale tak\u00e9 v mnoha zam\u011bstn\u00e1n\u00edch, p\u0159edev\u0161\u00edm v kancel\u00e1\u0159\u00edch. Proto jste si i vy<a class=\"moretag\" href=\"https:\/\/www.csacek.cz\/co-jsou-to-cookies-a-k-cemu-slouzi\/\">\u010c\u00edst d\u00e1le...<\/a>","datePublished":"2021-05-10","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.csacek.cz\/author\/#Person","name":"csacek.cz\n","url":"https:\/\/www.csacek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"csacek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/csacek.cz\/wp-content\/uploads\/internet1_10_10_10_9.jpg","url":"https:\/\/csacek.cz\/wp-content\/uploads\/internet1_10_10_10_9.jpg","height":"","width":""},"url":"https:\/\/www.csacek.cz\/co-jsou-to-cookies-a-k-cemu-slouzi\/","about":["Neza\u0159azen\u00e9"],"wordCount":452,"articleBody":"   V\u011bt\u0161ina z n\u00e1s tr\u00e1v\u00ed na internetu st\u00e1le v\u00edce \u010dasu s t\u00edm, jak se roz\u0161i\u0159uj\u00ed jeho mo\u017enosti. Vyu\u017e\u00edv\u00e1me jej dnes ji\u017e nejen k z\u00e1bav\u011b, ale tak\u00e9 v mnoha zam\u011bstn\u00e1n\u00edch, p\u0159edev\u0161\u00edm v kancel\u00e1\u0159\u00edch. Proto jste si i vy ji\u017e ur\u010dit\u011b v\u0161imli, \u017ee po n\u00e1s mnoho webov\u00fdch str\u00e1nek, kdy\u017e je poprv\u00e9 nav\u0161t\u00edv\u00edme, chce potvrdit takzvan\u00e9 \u201ecookies Pink Roses\u201c. Valn\u00e1 \u010d\u00e1st lid\u00ed na toto potvrzen\u00ed klikne, ani\u017e by se v\u00edce zaj\u00edmala, o co vlastn\u011b jde, av\u0161ak to m\u016f\u017ee b\u00fdt chyba.Cookies, v p\u0159ekladu su\u0161enky, jsou soubory, kter\u00e9 uchov\u00e1vaj\u00ed v na\u0161em po\u010d\u00edta\u010di na\u0161i internetovou historii. M\u00e1me zde ulo\u017eeno, kter\u00e9 webov\u00e9 str\u00e1nky nav\u0161t\u011bvujeme a jak \u010dasto. Pokud d\u00e1me souhlas k zapamatov\u00e1n\u00ed hesla p\u0159i p\u0159ihla\u0161ov\u00e1n\u00ed ke kter\u00e9koliv slu\u017eb\u011b \u010di webu, pak je ulo\u017eeno pr\u00e1v\u011b zde.V\u00fdsledkem je, \u017ee nemus\u00edme poka\u017ed\u00e9 vypl\u0148ovat celou webovou adresu, ale sta\u010d\u00ed jen p\u00e1r p\u00edsmen a po\u010d\u00edta\u010d n\u00e1m s\u00e1m vyhodnot\u00ed tu, kterou jsme nej\u010dast\u011bji nav\u0161t\u00edvili a kter\u00e1 m\u00e1 nejpodobn\u011bj\u0161\u00ed n\u00e1zev. Tak\u00e9, jak ji\u017e bylo \u0159e\u010deno, n\u00e1m to usnad\u0148uje p\u0159ihla\u0161ov\u00e1n\u00ed, nebo\u0165 si po\u010d\u00edta\u010d d\u00edky nim zapamatuje na\u0161e heslo.Dobr\u00e1, ale pro\u010d d\u00e1v\u00e1me souhlas s jejich pou\u017eit\u00edm jednotliv\u00fdm webov\u00fdm str\u00e1nk\u00e1m? Jednodu\u0161e to znamen\u00e1, \u017ee pokud s t\u00edm budeme souhlasit, budou moci firmy pou\u017e\u00edt tyto \u00fadaje k tomu, aby se n\u00e1m zobrazovala nap\u0159\u00edklad personalizovan\u00e1 reklama. P\u0159\u00edkladem je, \u017ee pokud nav\u0161t\u011bvujeme mnoho automobilov\u00fdch str\u00e1nek, pak n\u00e1m budou zobrazov\u00e1ny na prakticky v\u0161ech webech reklamy, t\u00fdkaj\u00edc\u00ed se pr\u00e1v\u011b automobil\u016f.C\u00edlem samoz\u0159ejm\u011b je vyd\u011blat v\u00edce pen\u011bz, nebo\u0165 u personalizovan\u00fdch reklam je mnohem pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee na n\u011bkterou z nich kliknete \u2013 a pr\u00e1v\u011b z toho maj\u00ed majitel\u00e9 jednotliv\u00fdch web\u016f pen\u00edze.Samoz\u0159ejm\u011b zdaleka ne ka\u017ed\u00fd souhlas\u00ed s t\u00edm, aby byly jeho \u00fadaje takov\u00fdmto zp\u016fsobem vyu\u017e\u00edv\u00e1ny. I proto bylo uz\u00e1kon\u011bno, \u017ee ne\u017e budou takto pou\u017eity, mus\u00ed k tomu b\u00fdt ud\u011blen souhlas. A pr\u00e1v\u011b to je d\u016fvod, pro\u010d se n\u00e1s mnoh\u00e9 weby ptaj\u00ed, zda souhlas\u00edme s pou\u017eit\u00edm \u201ecookies\u201c.Na n\u00e1s pak z\u00e1le\u017e\u00ed, zda k tomu budeme ochotni, nebo budeme cht\u00edt odm\u00edtnout. Koneckonc\u016f, jde v podstat\u011b o na\u0161e soukorm\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co jsou to cookies a k \u010demu slou\u017e\u00ed","item":"https:\/\/www.csacek.cz\/co-jsou-to-cookies-a-k-cemu-slouzi\/#breadcrumbitem"}]}]